Earlier today, LG Electronics announced that the company had no plans to introduce Windows Phone devices, instead focusing on their Android offering. Whilst announcing the decision, LG said: “The total unit of Windows Phone sold in the global market is not a meaningful figure,” which indicates the job that Microsoft have to ensure Windows Phone gains traction.
LG was one of the launch partners for Microsoft’s OS, and since the launch of the platform in 2009, the Windows Phone strategy hasn’t paid dividend for the Korean company. LG endured a seven quarter streak for making a loss, whilst also losing market share to rival Android devices.
LG have agreed to “continue research and development efforts” on Windows Phone and the loss of LG, a major OEM for the Windows Phone platform, leaves Nokia, HTC and Samsung as the three main OEMs for the platform.